45 mn to convince that the 1,300 directors and employees of the bank are essential for the strategic plan of Crédit Agricole Finistère.

This resolutely bold strategy leads us to imagine an innovative concept of a 360° internal event, inspired by TEDx and dynamized by digital interactive tools. With the idea of putting the participants at the centre of the show, we wrIte upstream, in close cooperation with the board of directors, a storytelling based on six “pitches”.

An unanimous success celebrated during a “Digital Street” night, held in Les Capucins, the brand new cultural centre of Brest (Britanny), with a catering provided with “food trucks” !