Awareness raising for the protection of young audiences

The Conseil Supérieur de l’Audiovisuel (CSA) – the French electronic media regulator – has launched its new awareness raising campaign for the protection of young audiences.
Comprising two TV ads and one radio ad directed by Xavier de Choudens and produced by CAPA Entreprises, this new institutional campaign will be aired on all French TV channels and PPV media services for a period of one month at prime time. The watchword of this campaign is “dialogue”, in particular, inter-generational dialogue. By evoking and filming scenes of everyday life, the aim is to spur young people to reflect on how they relate to screen-based content and to get adults to engage in dialogue with youngsters on the challenges involved.