The challenge : gather people and produce the lead itopic on a national TV news broadcast.

The Departmental Council of Loire-Atlantique (west of France) entrusts the organization of the 40th anniversary of the Saint-Nazaire Bridge to Capa Event… With an exclusive access to pedestrians, the bridge becomes, just of a morning, a sport arena, a playground, a festive place… with a contest of brass bands and a gigantic Color Challenge between the participants. The absolute record event : 1,000 runners for the big race, a global audience of 50,000 people, an helicopter specially chartered for media…. and the lead topic for the TF1 evening news for this very “linking” project….